Before you even start creating the content, you need to determine which goal that piece of content has.
1) Awareness – Some content is meant to bring awareness to your brand and nothing else. Make an effort to create content that shows your expertise and experience. You can do this on your blog as well as getting published in magazines (online and off), and through guest blogging. You can also host webinars, or speak at events about your topic. [Read more…]