The toughest challenge for B2B companies that want to use Pinterest as a marketing channel is that there is a lack of visual content. Many B2B companies are selling product(s) or service(s) in industries that for the most part are not visual. In order, to make Pinterest work for you as a marketing channel you will need to get creative with visual content. Let’s have a look at some ideas.
1. The Visual Content you Already Have Access To – Perhaps you have some headshots of the executives you could create a management board and each person’s bio. Perhaps you have photos of all your staff, and then you could create boards by department or position. Maybe your company does charity work, and then you could create a board from some of the photos for the charity event. Think of the less than obvious photos that are there. Read the rest of this entry
