WISmarketing

The right PPC keywords to pursue

Jim Watkins — Tue, 06 Jan 2009 15:33:31 +0000

If you’ve decided to take the plunge into the wild and woolly world of pay per click (PPC) advertising, you’re going to need to isolate the keywords upon which you’ll be bidding.

How do you know with keywords to pursue and which ones to ignore from the long, long list of options? Picking the right keywords is a talent that really pays off. There’s a lot that goes into making the decision. Here are a few considerations.

Buying keywords. You want to pursue “buying words”. Your goal is to attract customers, not folks with a vague interest in your niche. That means passing on more “generic” terms and instead going after keyword phrases that evidence a potential interest in making a purchase. Why waste money on “widgets” when you could spend it on “where should I buy a widget now”?

Low competition keywords. Sometimes, for whatever reason, a keyword simply falls through the cracks and no one is really making a serious effort to bid for it. These bargain keywords are a great way to increase traffic with minimal expense. If you’re doing comprehensive keyword researching and analyzing options carefully, you’ll be in a good position to find these potentially profitable “sleepers”.

Choosing the right keywords can make all of the difference in the world. Finding hidden gems and focusing on “buying words” are two elements of a smart keyword selection strategy.

The Changing Face of Google

Jim Watkins — Mon, 05 Jan 2009 14:38:18 +0000

Found this interesting article at PRweb. Internet marketers need to take note.

The two hottest trends in online marketing in 2009 will be streaming video and SEO. Thanks to Google’s new universal search algorithms, if a company has a video streaming their website it can easily be repurposed to stream from Google search results as well. Read the rest of the story.

Are articles losing their traffic “oomph”?

Jim Watkins — Sun, 04 Jan 2009 23:10:36 +0000

A few years ago, article marketing was an almost underground way to make a killing. Writing a few correctly optimized articles could lead to a backlink explosion and could drive a great deal of profitable traffic in your direction.

Article marketing still works, but it isn’t quite the bonanza it was a few years ago. Why is that? Are articles loosing their “traffic oomph”.

The answer is “yes and no”. There’s nothing intrinsically different about article marketing today. It still works the same way it always has. The biggest change isn’t with the strategy, it’s the level of competition. Article marketing used to get better results because fewer people were vying for success.

So, it is a little tougher, but it still works just fine. And you can still make money as an article marketer. You need the right content, resource boxes and keyword selection. That’s nothing new. Today, however, you also need to do a “little extra” to separate your contributions from the rest of a larger pack. Giving your articles a little extra mojo can make all of the difference in the world.

You can’t just publish an article at EzineArticles and wait for the money to come pouring in these days. But you can still make article marketing part of a winning strategy.