When it comes to your online business website there’s a big concept you need to understand, yet there are few business owners that actually know about it. Even most website professionals such as web developers and web designers are unaware and don’t take advantage of it. So what is it? It’s how your site needs to function as a sales funnel.

Did you know there are two distinct types of sites? There are the ones that make bucks and the ones that make nothing. What’s the point of wasting your valuable time on a site that isn’t making any money? Once you have a full understanding of the functioning sales funnel and how it relates to your site you’ll be able to make the most out of this valuable marketing tool.

Using your site as a sales funnel is universal no matter what type of small business you have – fitness centers, printing companies, web designers, insurance agents, spas, and the list goes on. When your site is live online its main function is as a marketing tool. You want your site visitors to take some kind of action such as filling out a form, calling you, or placing an order – all of these are considered fine outcomes.

If you want to learn more about how a sales funnel works have a look at other websites. There are 4 elements you should  look at, which will determine whether a website is really a marketing tool or the equivalent of an online business card.

These 4 elements will turn your site into a sales funnel:
1. Is the site properly search engine optimized including content and page titles.

2. On each page is there a place where your traffic can sign up to receive your newsletter.

3. Do you have a newsletter, blog, or news page that has fresh content, preferably a minimum of every two weeks.

4. Does your website have an icon to at least one social media.

Whether your site is already up and running or you are planning to get your site up and running make sure you have these 4 essentials properly functioning so you can enjoy a sales funnel. This powerful marketing tool should not be overlooked by anyone. All businesses small, medium, or larger have a lot to gain from incorporating a sales funnel on their site. Take the time to learn and understand its full value.

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